Why Does the Price Follow My Catalog, Not My Channels?
Feed pricing that follows your catalog size, with each additional channel costing progressively less. Here is the logic — and what it tells you about where the real work is.
Pricing structures are usually treated as a footnote — the table you scroll to after the pitch. But a pricing structure is also a confession: it tells you what the vendor actually works hard at. So this article takes one design decision and unpacks what it means for you as a merchant.
The decision: AI-Ready Commerce Feeds™ are priced primarily by the size of your catalog — and each additional channel costs progressively less than the first.
If you're used to feed tools, that shape might look backwards. It isn't. It follows directly from where the effort lives.
Where the work actually is
Recall the architecture this series has described: enrichment first, formatting second. The substantial work is the first part — understanding your products. Resolving every category into structured values. Making use cases and functional intent explicit. Structuring the attributes machines reason with. That effort scales with one variable: how many products you have. A 1,500-SKU catalog is simply more understanding-work than a 125-SKU one, regardless of where either one is headed.
Once a catalog is enriched, expressing it for one more destination — Google's format, Meta's format, the next platform's format — is the smaller part. Real work, but not the mountain. The mountain was the meaning.
Priced honestly, then: the price follows the catalog, because the catalog is where the work is. Additional channels are added at a steep and published discount, because for us, they're genuinely cheaper to serve.
What this means practically for you
Growing your reach is cheap; growing your catalog is the investment. Adding your third or fourth destination doesn't multiply your cost the way per-channel pricing would. The economics encourage being everywhere your buyers are — which is the whole point of a delivery layer.
The incentives point the right way. Under pure per-channel pricing, a vendor's growth depends on you adding pipes, whether or not more pipes help you. Under catalog-based pricing, the vendor's work grows when your catalog grows — which is also when your business grows. Aligned incentives are rare enough to notice.
You can sanity-check any vendor with this lens. Whatever tool you evaluate, ask: what does the pricing scale with? If it scales with the thing that's genuinely hard, the vendor is charging for work. If it scales with something easy to multiply, the pricing is charging for your growth, not their effort.
(Exact current pricing and the multi-feed discounts are published openly on our site — this article is about the logic, which outlives any specific number.)
The confession, read back
So read our pricing structure as the confession it is: the hard part of AI-ready commerce is not moving data — it's making data understandable. Everything in this series has been circling that same point, and the pricing just states it in a different language.
(One audience deals with this at scale: agencies managing feeds for many clients at once. If that's you — or you employ one — the final article is yours.)
Find out where your catalog stands
→ Run the free Agentic Catalog Readiness Audit™ — see, on a real product from your catalog, whether the understanding-work is even needed.
→ Read the complete Pillar — AI-Ready Commerce Feeds™, the full picture behind this series.
Continue the series
← Previous: I Only Sell on One Channel. Do I Even Need This? · ⌂ AI-Ready Commerce Feeds™ (Pillar) · → Next: My Agency Handles Our Feeds. What Should I Be Asking Them?
Series: AI-Ready Commerce Feeds™ (PI-PL002) · Knowledge Domain: Product Intelligence
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